Mama Mio Mother's Day Campaign

It may seem like these flowers are naturally and gracefully dancing around the product. However, this effortless-looking floral set is a complicated combination of both artificial and natural blooms.

To bend the stems for their elegant poses, Beam had to create a device to insert into real flower stems. Sometimes it works just like how you see in these photos, however there are plenty of times that she breaks the flowers and have to redo the steps all over again.

It required a lot of trial and error as well as flowers to experiment on. In the end, it resulted in this exquisite set of photos.

Photos: Rado Daskalov